The Annual Report is a project where students pick a company and gather the company's information and date into a booklet. The company I choose was McDonald’s. I choose this company because I’ve been a loyal customer for years and thought it would be a good challenge to layout their information. We were asked to show the company’s clear and focused message. The main purpose of an annual report is to communicate the results of the company’s performance. McDonald’s has an existing design style, to make it my own I kept their style but included illustrations to interact with the company’s data and information to engage the reader.
